One year ago, Hurricane Helene brought Western North Carolina to its knees.
Homes were lost. Lives were shattered. Communities were shaken to the core.
But even in the wreckage, something powerful happened:
Neighbors stood up.
Hands reached out.
Heroes showed up—in every form imaginable.
In this short film, Eric Church shares why Chief Cares chose to respond with a long-term mission:
Keeping the people of this community in this community.
“It is this community that formed who I am.
I draw from its values. I draw from its stories.
It’s the place where my soul is at rest.
And it’s worth fighting for.”
—Eric Church
Through rent-free housing for ten years—followed by full homeownership—the Blueprint for the Blue Ridge is helping rebuild what matters most: dignity, stability, and generational hope.
Watch the story behind Blue Haven, and hear directly from the people who are shaping the next chapter of Western North Carolina.